Choo Sense-Making Model

 The Choo Sense-Making Model is a framework that describes the process of information-seeking and sense-making within an organization. The model consists of five key stages:

1. Triggering: The first stage of the model is triggering, which involves an event or situation that creates a need for information. Triggers can be internal or external and can be influenced by factors such as changes in the business environment, new problems, or opportunities.
2. Searching: The second stage involves searching for information to address the trigger. Information can be found from various sources such as databases, reports, and the internet. Search strategies can be influenced by individual preferences, past experiences, and available resources.
3. Collecting: In this stage, relevant information is gathered and collected from the identified sources. This can involve scanning, summarizing, and organizing information to make it easier to analyze.
4. Sense-making: The fourth stage involves making sense of the collected information. This can include analyzing the information, identifying patterns, and connecting information to create a coherent understanding of the situation. Sense-making can also involve interpretation, which can be influenced by personal biases and perspectives.
5. Acting: The final stage involves using the sense-making process to make decisions and take actions. This can include implementing new strategies, initiating projects, or making recommendations. The outcome of this stage can lead to new triggers, which can start the sense-making process all over again.

The Choo Sense-Making Model emphasizes the iterative and dynamic nature of information-seeking and sense-making within an organization. It also highlights the importance of understanding individual biases and perspectives when interpreting information. By following this model, organizations can improve their decision-making processes, enhance their knowledge management practices, and promote a culture of continuous learning and improvement.

For more information:

• Theoretical Models of Information and Knowledge Management
• Sensemaking, Knowledge Creation, and Decision making: Organizational Knowing as Emergent Strategy